by rory paint
by rory handwriting

Born from the wanderings of a creative mind, Rory curates collections of luxury resort wear that fuse timeless elegance with the free-spiritedness of a seasoned traveller.

Successful beginnings in the Greek islands led to five more locations in Portugal’s luxurious Algarve, and a further two boutiques in St. Lucia, Caribbean.

Having started solely with women’s collections, By Rory has now developed into a lifestyle brand as well, stocking menswear and some interior design pieces with a strong, directional design ethos and brand image.

Perennially young, stylized, and with a fresh outlook on everything from resort dressing to summer beach living, By Rory collaborates with brands that reflect this image of youth and style.


In just 3 years, Boutique By Rory has expanded to seven different locations across five different countries including;

Quinta do Lago, Portugal
Portugal’s premier beach and golfing resort

The Peligoni Club, Zakynthos, Greece
‘One of the worlds best family hotels’, Conde Nast Traveller

Sugar Beach, A Viceroy Resort, St Lucia
‘Best Long Haul Hotel in the World’ The Times & Sunday Times Travel Awards

The Marbella Club Hotel, Marbella
Marbella’s most exclusive beach resort

Porto Cervo, Sardinia, Italy
Home to one of the world’s most exclusive superyacht harbours