by rory paint
by rory handwriting

Born from the wanderings of a creative mind, Rory curates collections of luxury resort wear that fuse timeless elegance with the free-spiritedness of a seasoned traveller.

Successful beginnings in the Greek islands led to five more locations in Portugal’s luxurious Algarve, and a further two boutiques in St. Lucia, Caribbean.

Having started solely with women’s collections, By Rory has now developed into a lifestyle brand as well, stocking menswear and some interior design pieces with a strong, directional design ethos and brand image.

Perennially young, stylized, and with a fresh outlook on everything from resort dressing to summer beach living, By Rory collaborates with brands that reflect this image of youth and style.


Quinta Shopping, Quinta do Lago, Portugal
Portugal’s premier beach and golfing resort

The Peligoni Club, Zakynthos, Greece
‘One of the world’s best family hotels’, Conde Nast Traveller

Sugar Beach, A Viceroy Resort, St Lucia
‘Best Long Haul Hotel in the World’ The Times & Sunday Times Travel Awards